Verizon // Data Dunk

content STRATEGY

During the NBA Playoffs, nothing garners more attention—especially on social—than dunks. As a first-time sponsor of the NBA, Verizon wanted to give fans an extra reason to cheer when players rocked an alley-oop. And so, we debuted Data Dunk.

The real-time activation let fans draft 6 players from any team—the more their players dunked, the more free data Verizon customers won.

To accompany the microsite and TV ads, we developed a comprehensive social campaign, from videos featuring Draymond Green and Kyrie Irving to custom dunk GIFs, Twitter Scratch Reels, and around-the-clock community engagement.

Within 24 hours of launch, our first three pieces of content garnered over 3 million impressions and 326,000 video views, and overwhelmingly exceeded Verizon's engagement and click-through rate benchmarks on social (as high as 105% and 1024%, respectively).

AWARDS & PRESS
Cannes Lions International Festival of Creativity 2016, Shortlist Cyber: Co-Creation & User Generated Content