Keds // Ladies First

CONTENT STRATEGY

One of the first shoes made for women, Keds is a brand that has long celebrated the spirit of female empowerment—but they were losing relevance in culture. Leading into its centennial, we took the brand from "girl next door" to "leading lady" with a new global brand platform: Ladies First since 1916.

Across digital and social, we gave props to the movers and shakers redefining the conversation about what it means to be a woman today.

PRESS
Taylor Swift Stars in Global Rebrand for Keds: 'Ladies First Since 1916'