The Prisoner Wine Co. // Brand Awareness Campaign

CONCEPT DEVELOPMENT & writing

The Prisoner Wine Company has always been a word-of-mouth brand. And while it has some die-hard fans, few realize there’s a portfolio behind its namesake wine. TPWC needed help showcasing them—without sacrificing the edge and unconventionality that resonates so well with its consumers. So, we developed a print and digital campaign to help (re)introduce the rest of the family for the brand’s first-ever mass awareness campaign.