Goldman Sachs // Drones: Reporting for Work

WRITING

From fighting fires to dazzling Super Bowl audiences, drones are taking off and their potential is too large to ignore. When Goldman Sachs' Global Investment Research division developed an extensive report on the high-flying technology, we brought their accompanying interactive infographic to life on social.

Our drones-eye-view into the future of the technology earned over 1.5 million organic impressions and delivered over 8.6 million paid impressions (which exceeded the brand's previous campaign benchmarks by 54%).

AWARDS & PRESS
Shorty Awards: Finalist in Financial Services

Flight, speed, dramatic photography—consumer demand for #drones is headed for new heights. Learn more: https://t.co/iMsK8dZkaY pic.twitter.com/qvR5bkvxjo
— Goldman Sachs (@GoldmanSachs) November 1, 2016

The next phase of food productivity powered by #drones? $GS Research on the commercial opportunities: https://t.co/r1oGaQADju pic.twitter.com/gAxijqKp6R
— Goldman Sachs (@GoldmanSachs) November 5, 2016

INFOGRAPHIC: Why #drones have an #economic potential that is too large to ignore: https://t.co/wpt9UJnZOX pic.twitter.com/5LLisiZ2CN
— Goldman Sachs (@GoldmanSachs) November 7, 2016

Pipeline inspection, firefighting, crop scouting—it’s all in a day’s work for commercial #drones. Learn more: https://t.co/pm6YQYoT1z pic.twitter.com/ltXn8BivgY
— Goldman Sachs (@GoldmanSachs) October 29, 2016

Firefighting, pipeline inspection, crop scouting—see how commercial #drones are being put to work: https://t.co/lcSrjpp0gf pic.twitter.com/OsnEknLsxs
— Goldman Sachs (@GoldmanSachs) November 10, 2016

What happens when #drones become business tools within the #economy? Find out: https://t.co/ZLcp3uTAhz pic.twitter.com/eHxpow00c2
— Goldman Sachs (@GoldmanSachs) November 12, 2016