The Prisoner Wine Company

concept development & WRITING

The Prisoner Wine Company was born from a desire to remake the rules. And while the wine brand has long had a cult following, it needed some help redefining its identity. So, we developed a creative platform fit for the iconoclasts who aren't afraid to step out of line: Defiantly Different. 

To better reflect this new identity, we redesigned the website and reinvigorated brand copy. Additionally, when TPWC wanted to introduce new consumer touch points, we named its premier wine clubs—“The Fringe” and “The Line Up”—and crafted messaging for the new tasting lounge (including print invitations and print ads).

PRESS
Food & Wine, “Inside The Prisoner Wine Company Tasting Lounge Experience in Napa Valley”