Content Marketing • Creative Strategy
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Lincoln Financial Group

Lincoln Financial Group // Responsibility of Love

concept development & writing

 
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What would you do to protect the ones you love? 

Lincoln Financial Group, an insurance and financial services company, wanted to show the lengths people go to provide for and protect the ones who matter most—a platform they called, The Responsibility of Love.

To reveal this human truth, we asked real people to share their hopes and dreams for loved ones.